Hi everyone, I’m in the online money-making niche and currently generate all my customers through Meta Ads. To scale further, I’m in the process of implementing YouTube Ads. Here’s my current data: - CPC: $0.33–$0.82 - CTR: 1.4%–3.55% - Total ad spend: $3,606 - Opt-in rate: 1% My main concern: My opt-in rate is extremely low (1%) despite running a similar funnel that performs much better on Meta Ads (14%). I currently ask for a phone number on the opt-in page. Do you think that’s an issue with YouTube Ads, and would you recommend removing it? Also, is there a benchmark or guideline for what an optimal opt-in rate on the first page should be in order to effectively get people to the VSL in the next step? Thanks a lot for your suggestions! Best regards from Germany, Thomas