Last year, one of the marketers who was shopping my music around told me that he had a ghostwriting opportunity for me. I contacted the person in need of the service and it turns out that his father was responsible for grooming several local acts into household names (one very notable female rapper who'd been rockin since the late 90s and an R&B group that started poppin in the mid 2000s). We was talking bout music for quite some time and we eventually go on the topic of marketing strategies. I told him my strategy and he was like " 😂 your plan seems a bit all over the place, but I'm gonna give you the game on how you're really supposed to do it". He said 1) Take a year to record as many songs as you can and compile several projects 2) Shoot all of the content for them within that year 3) Build up the budget to hand to a digital marketer who can work it for atleast 6 months (he knew one who was great at artists heating across several social media platforms for $30k) 4) Use the ROI that you get back from that in order to hire a publicist to help build your story and get you press in notable publications. I asked him more questions about where to go from there and he starting talking about "paying for more press on bigger platforms" and "aligning oneself with a booking agency", yet he said that labels should start reaching before the end of the 6th month. I was skeptical til found out just who the digital marketer was responsible for the success of. Sorry for being so vague, but I'm not trying throw anybody under the bus. Maybe someone can use this info to their advantage.