I am not sure if you guys subscribe to the weekly newsletter (Hormozi Money Minute). They are really good and short. I wanted to share his latest one because the app he mentioned can be quite useful for all of us! Here is his text:
๐ ๐ผ๐๐ถ ๐ ๐ผ๐ป๐ฒ๐ ๐ ๐ถ๐ป๐๐๐ฒ: ๐ฑ๐ฌ% ๐๐ผ๐ป๐๐ฒ๐ฟ๐๐ถ๐ผ๐ป ๐ฅ๐ฎ๐๐ฒ ๐๐ผ๐ผ๐๐
There are very few things that always work. But, this tactic is about as close as it gets. I once ran all my emails and web pages through this process and got a permanent 50% boost.
Hereโs how it works: Run every script you write. Every webinar. Every emailโฆthrough a reading level calculator. Itโll tell you a grade. Then, keep correcting it until itโs below 3rd grade. I use Hemingway App. Google it. Itโs free and I have no affiliation.
โBelow 3rd gradeโ usually means: Simpler words. Shorter sentences. Fewer adverbs. No passive language. No excess words.
If you want to take this to the next level, actually write inside of Hemingway. This gives you real time feedback and makes you a better writer that much faster. It was one of the things that transformed my writing.
To be clear: Simplifying language doesn't mean you attract dumb people. It means you make it easier for higher level people, and you make it possible for lower level people.
End result: more people understand you and buy your stuff.
This tactic came up when I spoke to a business struggling with sales. I could tell by the way the founder talked about his product, his language was his problem. After he changed, his business grew. Yours may too.
I ran his email text through the hemingwayapp and it came back as grad 3 (then changed to 4 after a while).
I also tried it with ChatGPT which usually answers in grade 7 style. I asked it to aim for grad 4 and it made it too simple (grade 2). But then it got it right and here is its final response:
Thanks for testing my skills with Hemingwayโit's a fun challenge. Let me know if you need anything else simplified (or complexified)!