9d ago in ๐ General
8.5x Improvement in LTV:CAC ๐คฏ
I had been running my coaching business for 2 years without really making any money.
I couldn't figure it out, I keep investing in programs to add different traffic funnels or sales improvements.
I was selling high ticket but it seemed like I was just loosing money.
I started tracking my LTV:CAC ratio and realized that for the last year my average was 0.9 ๐ญ
It was the wake up call I needed and finally a metric that had a tangible impact on my cash flow.
Over the last month I went on a tear cutting costs and revamping my offering around Skool.
In the first 2 weeks of September my LTV:CAC is now 7.7 ๐
The crazy thing is I'm selling a lower ticket item and honestly just doing way less. It goes to show how much crap I was doing before that I thought was helping that just wasn't.
Now I know what actions ACTUALLY improve my business.
Time to crank it ๐ช
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3 comments
8.5x Improvement in LTV:CAC ๐คฏ
skool.com/acquisitionuniversity
Fan Group for Leila and Alex Hormozi. Curated videos into a Master of Business Acquisition (MBA) at Acquisition University.
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