Which one sounds better or flows with the bussiness more? I’m a swim instructor swim instructor or swim services etc… or Wsi etc.

I had been running my coaching business for 2 years without really making any money. I couldn't figure it out, I keep investing in programs to add different traffic funnels or sales improvements. I was selling high ticket but it seemed like I was just loosing money. Finally @Alex Hormozi made it into my feed. I started tracking my LTV:CAC ratio and realized that for the last year my average was 0.9 😭 It was the wake up call I needed and finally a metric that had a tangible impact on my cash flow. Over the last month I went on a tear cutting costs and revamping my offering around Skool. In the first 2 weeks of September my LTV:CAC is now 7.7 👀 The crazy thing is I'm selling a lower ticket item and honestly just doing way less. It goes to show how much crap I was doing before that I thought was helping that just wasn't. Now I know what actions ACTUALLY improve my business. Time to crank it 💪

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Do I need a logo or can I just have a name and a color I use?

From Alex Hormozi’s Playbook to Your Life This is a key message I learned from Alex. What’s one process or habit you’ve built because of his teachings that has made a lasting impact? Share your lesson and how you applied it. Lets create a thread of actionable advice. To encourage others, to create a thread full of examples of how others have applied the lessons. Remember to like or comment on others' insights to keep the learning flowing! 🌱