Reflecting on Alex Hormozi's explanation about capturing and multiplying attention, as showcased by influential figures like Joe Rogan and Mark Zuckerberg, think about strategies that could apply to your business context. How could you harness the power of media or other channels to both capture and expand your customer base? Share your thoughts in a brief 25 to 100 words in the comments section below. Engage with others by replying to at least 2 comments, and show support by liking 3 insightful contributions from peers.