Proof > promise · Hormozi Community

Proof > promise

Words I like: “People don’t trust you because you haven’t done anything yet. In the real world, the proof comes before the pudding.”

Source: Mozi Money Minute Newsletter

No matter how good your product is - a stranger won’t believe you because you’re biased. The easiest way to overcome that is overwhelming social proof. And yet - so few businesses do it. Here’s an easy tactic to display tons of proof you already have but aren’t showing.

If brick and mortar: Print out every 5-star review (or screenshot it) across all review sites online. Then frame them with $1 frames from the dollar store. Cover your lobby floor to ceiling in them. See the “ps” statement for a real world example.

If you are online, screenshot every 5-star on review sites + messages with customers + posts inside your communities. Then, add them to your sales page + presentations. Think *endless scroll*. Do it. It’ll make you more money than providing no proof.

Proof > promise,

PS - Here’s an example of overwhelming social proof in a brick and mortar store.

1 comment