How many of you are offering free information to your customers or potential customers in regards to your service? Offer a link to a special page on your website with questions that you believe should be asked before your potential customer hires anyone in your sector of the industry. This holds you accountable to the standards you claim to off but also gives your potential customers the ability to reflect back on the services they have been receiving from their current service providers and even put their current service providers on the spot!

Words I like: “People don’t trust you because you haven’t done anything yet. In the real world, the proof comes before the pudding.” Source: Mozi Money Minute Newsletter No matter how good your product is - a stranger won’t believe you because you’re biased. The easiest way to overcome that is overwhelming social proof. And yet - so few businesses do it. Here’s an easy tactic to display tons of proof you already have but aren’t showing. If brick and mortar: Print out every 5-star review (or screenshot it) across all review sites online. Then frame them with $1 frames from the dollar store. Cover your lobby floor to ceiling in them. See the “ps” statement for a real world example. If you are online, screenshot every 5-star on review sites + messages with customers + posts inside your communities. Then, add them to your sales page + presentations. Think *endless scroll*. Do it. It’ll make you more money than providing no proof. Proof > promise, PS - Here’s an example of overwhelming social proof in a brick and mortar store.

Creating a free online group can revolutionize how you engage with potential customers by fostering a community where genuine connections thrive. In this insightful discussion, the speaker highlights how utilizing platforms for content sharing and establishing clear calls-to-action can effectively nurture relationships. By ensuring ongoing member engagement and continuously delivering value, you not only retain interest but also cultivate loyalty. Such strategies, paired with a strong emphasis on community culture, can transform passive observers into active participants, ultimately translating into increased conversions and customer satisfaction. Now, share your thoughts in the comments on how forming a free online group could enhance your customer connections in 25-100 words. Also, don't forget to reply to two peers' comments and like three other contributions that resonate with your ideas! Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/1afdb531?md=17c29a69d209487d8a82ccfc6880e9a8

Beginners in small businesses can leverage unique advantages, providing personalized attention, minimizing client risks, and focusing on results to thrive against larger corporations.

Any business can host events, which are cheaper than hotels and essential for gathering customer stories. They generate effective marketing content and ROI from testimonials.