The first form of idea expression and transportation was not writing, nor drawings.
Our ancestors communicated and passed down knowledge through stories.
These narratives were more than just entertainment; they were vital for survival, teaching important lessons about the world, the environment, and social norms.
Writing has been around 7000 years.
Storytelling is a primitive instinct, deeply embedded in us and in our psyche. Itโs how we make sense of the world and our place in it.
This is why telling your own story, or your client's stories aka testimonials is an important concept to get down when selling.
That's why Alex Hormozi got down an important concept and used it to sell. He always tell stories about stuff that others relate to, beginners relate to and the very wealthy relate to.
Everyone goes through experiences, even the silliest of experiences have an insight behind that.
Gravity was discovered because of an apple, this sounds intriguing as a headline. Then when you get into details and you tell it's story, it becomes compelling/
For an AI Synthesizer or any successful entrepreneur, knowing how to sell is an important evergreen skill to have.
You gotta learn how to tell stories, just like our grannies. That will help you help more people therefore make more money.
So, what IS your story? Write it down below ๐๐ป