Most small to mid-sized businesses struggle to grow because they focus on the wrong tasks. Here’s a breakdown of the four key levers by @Alex Hormozi that can drive growth: 1. Traffic 🚦 2. Conversion 🔄 3. Price 💰 4. Churn ♻️ If your business isn’t growing, one of these levers is likely out of balance. Here’s how to diagnose and adjust each one: Traffic 🚦 • Issue: If your business model and economics are sound but growth is stagnant, you might need more traffic. • Solution: Scale your efforts until you hit a breaking point, then fix that specific issue and continue scaling. Conversion 🔄 • Issue: If your conversion rate is low, more traffic won’t help. • Solution: Improve your landing pages, tweak your about page, create a better VSL, add carousel images, and refine your copy. Spend time making your conversion path as efficient as possible. Price 💰 • Issue: Underpricing can cap your revenue. • Solution: Experiment with pricing. If everyone pays a bit more, your revenue grows without needing more traffic. Churn ♻️ • Issue: High churn rates can nullify other efforts. • Solution: Address why customers leave. Improve onboarding, reduce complexity, and remove non-essential elements that overwhelm users. Practical Example If reactivating a free group could increase traffic, compare it with other traffic sources. Would better ads or increased ad spend yield more results than the time invested in the group? Decision Process 1. Identify the biggest constraint. 🚧 2. Focus on improving that area first. 🎯 3. Scale your efforts until another lever needs adjustment. 📈 More, Better, New 1. More: Can you do more of what’s working? ➕ 2. Better: Can you improve the quality of what you’re doing? 🌟 3. New: Only try something new when you can’t do more or better. 🔄 Conclusion Stay focused on tasks that drive growth. Avoid distractions and keep iterating on what works. Have Questions? Comment below and let’s discuss how to identify and fix your business’s levers!

Leila Hormozi highlights the significance of reducing the time it takes for customers to perceive value in a product or service. Given this emphasis on accelerated value realization, think about ways you could condense the timeline for customers to appreciate the full benefit of your offerings. Explain how you would achieve this for a product or service in your field and the potential impact it could have. Aim for brevity in your response, keeping it between 25 to 100 words. Contribute to our learning community by replying to 2 peer comments and showing your support by liking 3 insightful contributions from others. Link to Course Module: https://www.skool.com/acquisitionuniversity-6827/classroom/3baf126b?md=326a29f886d54d3492151ba933ec27f3

Alex Hormozi talks about the importance of focusing on product quality over chasing leads by perfecting your product and improving customer experience to build lasting value. With insightful examples, Alex shows how businesses growing their customer lifetime value (LTV) and minimizing customer acquisition costs (CAC) can outperform competitors. Reflect on improving your product and share practical enhancements in the comments below. Stay concise, aiming for a response between 25 to 100 words. Engage with your peers by commenting on 2 different comments. Lastly, like 3 comments that add value to the conversation. Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/1afdb531?md=b91a5b45b59a41eeb2fe2522c728c12f

Drawing inspiration from Alex Hormozi's strategy to help business enthusiasts make their first dollar online, think about the resources, communities, and strategies you could apply over the next month. Utilize his insights on the value of building a community and providing them with what they need to succeed. Reflect on the given talk and post your plan for making that first online dollar within 30 days in the comments section. Keep it short, between 25 to 100 words. Then, start a conversation by replying to 2 fellow students' comments and show support by liking 3 other insightful comments. Link to Course Module: https://www.skool.com/acquisitionuniversity-6827/classroom/0ffa5755?md=3008a535dd5b41408d19050fe0426d02

Alex Hormozi compares the legit approach of Harvard's educational standards to typical online courses, focusing on critical factors like selection criteria and tracking outcomes. Reflecting on this, think about how you might incorporate rigorous selection and data-oriented results into your business model. Share your thoughts on implementing a selective entry process and outcome tracking similar to Harvard’s model in your business in the comments below. Make sure your answer is between 25 to 100 words. Additionally, engage by commenting on two existing comments and by liking three more that you find insightful. Link to Course Module: https://www.skool.com/acquisitionuniversity/classroom/0ffa5755?md=fbabeccdc66247398fc29e4c519ae0cb