If you're having ads issues, here's why
Happy Wednesday Brian (FC) from beautiful Athens, Greece 馃嚞馃嚪
Now, what might NOT be so beautiful for you right now is your rising Ad costs...
Or maybe your Ad costs are fine, but your ROAS/profitability of your once proven campaigns have taken a STEEP nose-dive and you're wondering one thing...
Why?
Well, there's one MAIN reason...
Election season.
Every 4-years, we see a massive SPIKE in Ad costs rising AND profitability TANKING due to the influx of money being poured in to the platforms both by major parties.
Not only are your ad costs rising, your ad disapprovals might be too...
And this is because most of the support reps on FB have been temporarily moved off of small-medium business reviews and instead they are heavily relying on the AI algorithm to review compliance.
So you might submit an ad, and it gets approved, but then it gets rejected...
And you submit it for manual review, and it gets approved, but then get rejected again 48-72 hours later. It's simply the AI they are relying on at this time.
Not ideal.
The GOOD news is that we're about 30-days out from this election being over and then things going back to normal
So what can you do in the meantime?
Well, if you're like Mo' here, you'll start looking for alternative Ad platforms to get more clients:
Mo' was also having issues with FB Ads recently and decided to do something about it.He wanted to test YouTube Ads, and instead of doing it himself, he paid us to shortcut the learning curve and have us help him get everything setup.
The result?
3.4x ROAS in 2-weeks of launching.
$5k in Adspend...
$17k in NEW deals馃挵
Now? Mo' has a proven system to get more leads, calls, and clients on YouTube.
So if FB does continue to get worse... he can just crank up his spend on YouTube.
And vice versa too.
Again, I'm not anti-FB Ads by any means...
WE run Facebook Ads lol.
In fact, I'll be launching a NEW 'HYBRID' offer (done-for-you + done-with-you) here in a couple weeks where I'll be helping you write your ads/funnels and help you scale past $100k/mo+ as fast as possible on Facebook too.
But more on that later...
For now, look for ways to diversify and your ad costs by testing NEW platforms.
Obviously, one of the best one's is YouTube.
-Brian 'vote for Adspend' Moncada 馃
P.S. new vlog dropped yesterday, Tai's new mega mansion party... this one was interesting. Click here to watch.
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Brian Moncada
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If you're having ads issues, here's why
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