Wrote this as an answer to a question in an email and thought I would repost it here. Future podcast episode to come with more details. 1. Consumer behavior will change: AI will transform how we consume information by personalizing everything for us—news, blogs, emails, etc. AI will increasingly filter these based on our goals and preferences. We’ve already seen this happen with Gmail’s Priority Inbox, and Apple is starting to implement similar intelligence with inboxes and text messages. Eventually, AI assistants will act as gatekeepers for us, much like real executive assistants do for CEOs. Not only will all incoming information be filtered, but it will also likely be customized to highlight only what we want to know. Additionally, AI will deliver this information in the format we prefer, whether it’s text, audio, video, or a combination of formats. Personally, I’m excited about this shift—are you? 2. The media landscape will shift dramatically: Advertising will decline or become a much smaller portion of media companies’ revenue. As a result, they’ll push harder toward gated content, licensing deals, and other new revenue streams. Raw data and reporting will become their primary value drivers since consumers’ AIs will be interpreting this data on their behalf. 3. SEO will evolve in this world: Right now, AI is mainly used by early adopters. When it crosses the chasm to the early majority, I predict that SEO traffic will decline quickly and then taper off, as laggards will continue using Google for a long time. During this transition, SEO will shift toward what I’m calling “AI Priming.” Just as people use Google now, they’ll start using AI to search for solutions. However, AI finds information differently than Google does, and I’ve already heard reports of marketing executives seeing inbound leads coming from AI recommendations. The job of AI Priming will feel similar to SEO, as marketers will try to influence AI results. AI assistants, in turn, will adapt to these tactics, creating a cat-and-mouse game similar to what we’ve seen with search engines.

Makes me thing I need an anti-muggle policy for this group.

Adobe just released this in Illustrator. https://www.instagram.com/reel/DBOdMDLOmmh/?igsh=MW5mdWs4NGZtMm91aw== Who is your graphic design choice?

Seriously though. What year do you think it will be when you can’t tell between Elons robots and humans?

@Logan Lyles was just asking me if I would still follow the same instructions for building a customGPT for ChatGPT that I publish a podcast episode on earlier this year. The truth is, I would follow a slightly different process now, so I thought I would post it here. Here it is: 1. Get a few blog posts or download all your past content from LinkedIn (or anywhere you write content). Ask Google for instructions on how to download it as this process changes year to year for every platform. 2. Open up ChatGPT ( use ChatGPT w/canvas if you are a paid user). 3. Past in those blog posts or upload the CSV of your posts and include this prompt “Help me write clear instructions for a customGPT that can write content as me, <your name>. Analyze the writing style of the content below taking notes on style, tone, topics, common phrases, likely target audience, and any personal details or stories that could be helpful to help AI write as me later. Pull out any other details you think would be useful to help AI write as me.” 4. Paste what it gives you into the instructions. 5. Upload your posts CSV or PDFs of your blogs to the knowledge area of the CustomGPT. (Optional) 6. Give the GPT a name like Logan’s Writer or something. You’re done. This GPT won’t be perfect, but it should be much closer than vanilla ChatGPT.