The #1 Shift That Helped Me Sell More Art
In the beginning, I tried to sell my art only through messages. Honestly, I was too shy to connect with people directly, in person or on Zoom. I thought selling through messages would work, but it didn’t. I sold a few pieces, but it took a lot of time and effort. In 2020, everything changed. My desire to quit my job became so strong that I told myself I’d do whatever it took. I focused on two things: 1. Raise my prices. I realized selling paintings for $1,000 meant I’d need to sell 10 pieces a month to make $10k. That felt like a lot. So, I raised my prices to $4,000 per piece. 2. Start talking to people. I committed to jumping on calls with potential buyers, even if they didn’t specifically ask to buy art. The universe had my back. The first person I spoke to bought two pieces at $4,000 each. If I hadn’t raised my prices, I would’ve made $2k instead of $8k. It took courage and belief to do this. I told myself it was just a test, if no one bought, I could always adjust my prices later. But it worked, and I kept doing the same thing. From my experience, the biggest game-changer for artists isn’t having a perfect social media profile, website, or brand (although those are important). It’s building relationships. If you ask me what to focus on, I’d say: talk to people. Whether it’s at events, on Zoom, or anywhere else, just don’t be shy about your art. You’ll be surprised how many people are interested once they get to know you. I also believe the biggest thing holding artists back is spending too much time on everything except talking to people. For me, 80% of my success came from connecting with others. I even stopped calling them “sales calls” and started calling them “connection calls.” Every time I had a meaningful conversation, people became more interested in my art. They saw the value not just in the art but also in the connection they had with me. If you’re shy about selling, start small. You can build relationships through social media and email too, like Maria does so well with Drew’s art.