Tagline vs. Slogan · Brand Fusion for Chiros

Pacha Hornaday

Sep 14 in ♟️Strategy

Tagline vs. Slogan

They're similar but different.

Your tagline is directly related to your brand and its core message.

Slogans are similar to taglines but they are created around a specific campaign.

A brand can have a tagline it uses consistently, and it can also have a number of slogans for various campaigns.

Nike is a good example of this. Everybody knows their tagline is Just do it.

But over the years they've used many slogans for different campaigns. You can hear the Hero Archetype in every single one of those slogans. They're brilliant!

When a campaign slogan is very successful and sticks in the mind of the audience, the brand sometimes adopts it as the tagline, which is what happened with AVIS and their "We try harder" campaign, and it's also what happened with Apple and their "Think different" campaign.

Which one is your favorite Nike slogan?

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