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Strategy Call with Pacha is happening in 5 days
👕 Shirt Update
Based on lots of feedback I have received (super interesting, btw!), here are the top two contenders at the moment. - simplified design for better readability - no branding (colors, fonts or logo) - both shirts are the same style to have only ONE variable (the text) I reduced the overthinking design to just "overthinker" so it matches "money maker" Money maker was the LEAST liked design. Not a single person voted for it. 😆 😱 However, BOTH of my coaches told me to chose that one. I want to be coachable and accept that the fact that wearing this would make me extremely uncomfortable, but growth happens outside of our comfort zone, and they might be seeing my blindspots. I don't want to be limited by my mindset. 🥸 Plus, it makes for a great case study on branding and story to tell later. 😀 Which design will lead to more conversations? Which conversations will turn into more leads? Will any leads turn into clients? 🤓 ❓ What do you think? And also: If you went to an event with 500 potential patients, what would YOU put on your shirt? 🤔
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New comment Oct 9
👕 Shirt Update
Logos are overrated 🫢
You don't need a logo. You need a brand. Let's talk about when to rebrand and other important business decisions during tomorrow's Brand Storm Session. I may or may not give away a t-shirt to one lucky live attendant... 🤫
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Logos are overrated 🫢
💡 Event shirts
Sooo, my friends, I need your help! I'm attending a chiropractic event in a couple of weeks (Chiro Essentials in Birmingham) with about 500-600 chiropractors and CAs. I want to wear a shirt that is a conversation starter. Here are four ideas I created based on conversations I've had with different people. Which one makes you want to start a conversation with the person wearing it? ✅ Please vote! And if you have another great idea, please share it in the comments! 🙏🏼 (I'll likely print two of them to split test them during the event)
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4 members have voted
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New comment Oct 9
💡 Event shirts
What's your niche?
Here is a summary I got from Gemini (Google's version of ChatGPT): Imagine the target market as a large ocean. 🐟 Your target audience is all the fish in that ocean (but not the rocks, kelp, shrimp, or crabs, or even the whales, etc.) 🐟 Your ideal client is a specific species of fish within that ocean. 🐟 Your niche is your specialized fishing net designed to catch that specific fish. (I would probably say your niche is the BAIT you use on your hook...🤔 I might have to change the graphic) And because visual communication is part of my niche, I made a quick illustration for you. 😘 So what's YOUR niche? 🧐
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New comment Oct 7
What's your niche?
✅ Brand Superpower Quiz Results Page Update!
I just added some real-life chiropractic brand examples to the results pages of the Brand Superpower Quiz! 😍 Some of my favorites... Share your brand's superpower below! And let me know which one of the examples on your results page you like better!
Poll
2 members have voted
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New comment Oct 6
✅ Brand Superpower Quiz Results Page Update!
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