Does anyone use the RingbaConversion event to scale?
Previously I haven't liked using the RingbaConversion event for testing because there never seems to be enough data flow at low budgets.
I've always just optimized for the click to call off my lander (as a Contact event), and that's still the event I go after in my testing ABO.
But for the scaling CBO, sometimes I see a problem where a creative gets clicks to call for $5 but they convert like crap. Meanwhile there's a creative in the CBO that gets calls for $10 so it never gets spend
But the calls from that creative convert great and it's actually way more profitable than the one getting calls in at $5
So I was thinking maybe optimizing for the click to call on my CBO's isn't a good idea, and instead I should optimize for converted calls even though there would be less data flow.
What events do you guys have the most profitability with at scale?
Any help or advice on this is super appreciated!
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Jesse Hall
2
Does anyone use the RingbaConversion event to scale?
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