Back in May, I decided not to renew my Costco membership. It seemed logical, why spend $130 when I wasn’t shopping there often? Then, in September, I got a surprise in the mail.....A cheque for $32.92 💸 from my Executive Membership cashback I saw that cheque as MY money. If I didn’t use it, I felt like I was throwing away money I had already earned. That tiny check triggered a whirlwind of mental gymnastics to justify why I needed to renew my membership. Fast forward to yesterday: Not only did I renew my membership for $130..... I spent another $750 With the membership fee added, that $33 cheque cost me $850. Now, here’s the brilliance of loss aversion: We fear losing something we perceive as ours, like the cashback I earned. If Costco had sent me a $65 coupon or even 50% off my membership, it wouldn’t have worked even though it's MORE than the check. Discounts don’t feel like losses avoided, they feel like optional bonuses. Costco didn’t trick me, they simply leaned on a fundamental principle of human psychology. And it worked like a charm. Do you use loss aversion in your discussions with clients? Share your story! 👇

𝐎𝐧𝐜𝐞 𝐦𝐲 𝐚𝐝𝐯𝐢𝐬𝐨𝐫𝐬 𝐬𝐭𝐨𝐩𝐩𝐞𝐝 𝐝𝐨𝐢𝐧𝐠 𝐭𝐡𝐢𝐬, 𝐭𝐡𝐞𝐢𝐫 𝐬𝐚𝐥𝐞𝐬 𝐰𝐞𝐧𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐫𝐨𝐨𝐟 📈 What did they stop doing? Selling! Sounds crazy but hear me out....Once they stopped trying to "sell", we saw a dramatic increase in the rate of prospects that turn into clients. Instead of selling, they got really good at uncovering pain points. Watch the video to learn how you can start doing this immediately

I'm olivia, While I’ve faced some obstacles, I’m eager to connect, learn, and grow with all of you as I work on taking my BUSINESS to the next level. Excited to be part of this community and to share this journey with you! Looking forward to learning from and engaging with each of you.

Watch the video to see how easy it SHOULD be to close big clients. If you're interested in participating in our Mastermind groups, where we share career changing tactics like this one, DM me or comment "Mastermind" We are currently full, but will open up again in early December. To your success!