𝐘𝐨𝐮 𝐡𝐚𝐯𝐞 𝐣𝐮𝐬𝐭 𝟖 𝐬𝐞𝐜𝐨𝐧𝐝𝐬 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚 𝐥𝐚𝐬𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧. ⏱
Here's how to do it......3 steps: 1. Highlight their dream outcome. When asked what do you do? Answer with the benefits they'll gain,NOT the services you provide. For example, 𝑰 𝒉𝒆𝒍𝒑 𝒃𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒐𝒘𝒏𝒆𝒓𝒔 𝒈𝒆𝒕 𝒎𝒐𝒏𝒆𝒚 𝒐𝒖𝒕 𝒐𝒇 𝒕𝒉𝒆𝒊𝒓 𝒄𝒐𝒓𝒑𝒐𝒓𝒂𝒕𝒊𝒐𝒏𝒔 𝒕𝒂𝒙 𝒇𝒓𝒆𝒆, 𝒔𝒐 𝒕𝒉𝒆𝒚 𝒄𝒂𝒏 𝒓𝒆𝒕𝒊𝒓𝒆 𝒔𝒕𝒓𝒆𝒔𝒔 𝒇𝒓𝒆𝒆" 2. Be different Think about why your clients chose you over every other advisor. Maybe it's the niche you specialise in or an approach no one else offers. Not sure why your clients chose you? 3. Ask them! You may be surprised at what you hear Once you get your offer clear, concise, and impactful,watch how the right words attract the right clients. Happy Prospecting!