How to master the art of creating killer Calls to Action

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How to master the art of creating killer Calls to Action, to attract your ideal prospects

HOW TO CRAFT A STRONG CTA:

Support your CTA with logical reasoning

– Communicate the benefits of taking action and highlight the cons if they don't take action now

Use active language & include a verb

– For example: “read,” “click,” “follow,” “message,” “share.”

Trigger emotion

– Leverage psychological triggers to appeal to your prospects emotions and create a sense of urgency that motivates them to take action

Here are 4 psychological triggers proven to drive consumer behaviour:

Loss aversion: Highlight what people stand to lose by not taking action

Reciprocity: Offer value upfront to create a sense of obligation to reciprocate

Social identity: Frame your CTA statements to align with your audience's values or interests

Scarcity: Boost urgency by emphasizing exclusivity, limited availability, and time sensitivity.

Include a clear and compelling call to action so your prospects stay ENGAGED and take ACTION

Apply these tips to your next LinkedIn post, and be sure to tag me in the comments so I can support you!

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