Behind The Scenes Facebook Ads At 2AM

Sep 24 in Other

Hopefully it's cool to post this here. The video mentions one of my books. I don't care about selling it to you. Pretty sure all my stuff is off the market now anyway unless I've missed something.

You don't need my book to implement this.

Whatever.

In this video, I'm using a BRANDING strategy for FB/IG ads that's super cheap.

It's worked for me for YEARS.

One of the members in my free group asked if anyone was implementing the stuff from my book and I happened to be awake and actually launching some ads at the moment ...so I recorded this for them.

The "trick" to this:

Campaign type is "Awareness".
Works with video or image+text ads.
Ad-Set objective is REACH. Not video views, not engagement, REACH.)
Targeting is SUPER NARROW. (Great for retargeting followers, clickers, people on your list, or laser targeted prospects like "Married Dudes In San Diego Over 50 With Kids And Are Interested In Tattoos."

Like ...THAT narrow.

You want your audience to be around 50K people or less so you can saturate them. They will see you EVERYWHERE if you do this.

Two weeks of this and you'll be famous.

How to do it:

Each ad set has the same targeting.

If it's an image + text ad, ONLY use newsfeed placements.

It it's a video ad, ONLY use newsfeed placements and reels placements.

Each ad set only contains one ad. (Same targeting each time).

FB will only show the ad to someone once every 7 days ...so you want at least 7 adsets (each with same targeting but different ad) in your campaign.

I run 'em at low daily budgets and just keep adding more ads.

I'm 99.999% sure these work better if there's no button for a call to action.

Your sales will come from people actually googling you and typing in your domain ...or sending you DMs.