Jun 23 (edited) in Other
Boost your community engagement
Notes from Shana Lynn podcast (watch on YouTube) with Sam Ovens:
👉Most important elements in building a community:
  • Having a commune cause (culture, vision or purpose)
  • Defined believes and boundaries (identity)
  • Communication (one2one, one2many, each others)
  • Connection (starts from safety)
👉How to measure safety:
  • Trust them first (say what you do and do what you say)
  • Integrity (authenticity)
👉Safety issue if this happens:
  • Members stops sharing there concerns, asking questions...(safety broken by leader or other members)
  • In that case leader responsibility is (as a group not to individual) to protect the community
👉Four phases to build a community:
  • Forming (uncertain phase): members are silent trying to figure out boundaries (like kids in playground for 1st time)
  • Storming: growth
  • Norming: protect community if rules broken (we don't do that here)
  • Performing: members start collaborating
👉Negative feedback is healthy:
  • Don't delete (because fear of spread...) negative comments if you want improvement
  • I you want to delete, open a new channel (phone call...) about this negative comment
  • Necessary iteration phase to build successful community (and the product...)
  • By nature we want things that we don't have
  • Beta stage (fixe bugs) that never ends (encourage feedback loop)
👉Clarity:
  • Comes from strong leadership (if not you, so will be someone else)
  • Stops showing up (not replying to negative feedbacks, get bored, overwhelmed...)
  • Clear cause
👉Avoid the trap of being burnt:
  • Encourage colloboration between members (invite connections)
  • Create spaces for your community (platform, live event, zoom calls...): let members shine (being experts)
  • Encourage members retention by recognition (thanks for comments...)
  • Pay attention to your ego: I am the only expert
  • Pay attention to greed: It's mine (but it's about the members not you)
  • Want control (fear of being canceled...)
  • Difficult to maintain (under the gun to produce content like on Tik Tok...)
👉Community in the physical word is degraded because of:
  • Easy to move away because of modern transportation
  • Fear to go deep in talks with people (divisive, being canceled...)
  • Visits to commune places decreased (town all, church...)
  • Hight cost of living (people moving away to cheaper places...)
  • Internet (online communities, zoom calls...)
  • Moving away to join an online community (same interests) as Sam O. hates Rugby in NZ, he moved abroad to join US friends: 🏉 Vs 💻
👉Shared goals with 4 pillars:
  • Under culture: believes, boundaries and behaviors
  • Cause: purpose, path and progress
  • Communication: ongoing (me2them), incoming (channeled with me), internal (between group members)
  • 3 keys to retention: relationships, results and recognition
  • P.S. "Rules" wording sounds weird: better to say culture and cause
👉How to boost community engagement (like habit with triggers and rewards):
  • Encourage members
  • Events, contents, relationships... (like tools)
  • Scale: automatisation...
  • Create spaces (zoom events, accountability group...)
  • Help them find communalities (industry, niche...) like a party host
  • Accept members who are not fully engaging in connecting
👉 Online community issues:
  • Mental health: need for real connections
  • No physical spaces
  • Proximity like friends at uni for example (clusters)
  • Bring people together
  • Create safety
  • Stimulate constant engagement
  • Fear to start one (being a leader)
  • Influenceurs have fans not members and an audience not a community
👉Starting a community from scratch:
  • Start with one (organic) and then ask to bring more (references)
  • Easy to start vs a course
  • Sacrifice the short term (but takes time)
  • Care about the people you want in the community
👉Leveraging a free community:
  • Nurture (build trust): give value...
  • Prepare an onboarding (payed) path: more access to you, share your journey...
  • Organic growth is the key now with a community
  • Mastermind mentality or club (cf. "Think and grow Rich - N.H")
  • Encourage desire for connections
  • Growth ("flying wheel" with new members) by giving results and satisfaction
  • Easy to sell products to members on the long run
  • Encourage collaborative solutions
  • Learn about their problems
👉Case studies to create a successful community and more:
  • Jo Rogan podcast ("you can do it too" mentality)
  • Mr Beast (audience to community)
  • Chief start up (physical spaces)
Hope it helps 😉
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Tarik Jem
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Boost your community engagement
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