How a Skool Community Funnel built my Marketing Agency to $11,827/m in just 26 days
I’ve been trying to start a successful agency for years, I’ve dealt with every objection known to mankind. From lack of social proof to leads not having enough money. I just wanted an online business I could scale and work on with a beach view man.
But using a Skool centered funnel, I was able to achieve that in under a month. That’s only because Skool has built in qualification mechanisms which attracts the right people, puts an emphasis on value and most importantly; isn’t saturated.
I was doing it all before. I worked minimum wage jobs just to burn 1.5k a month on ads using instant forms and application funnels. I tried cold calling, putting in endless hours just to get the phone hung up on in my face. Even when I did get clients, they were bottom of the barrel - they could barely afford a retainer under 1000$ and I had NO room to be selective with who I worked with. It took the Skool Community Funnel to realise what I was doing wrong. Everything I just listed out has been made hugely oversaturated by all these gurus selling the same process. All of your ideal clients have seen the same thing over and over again, and they’re sick of it.
That’s when Skool came about and I decide to create a private community for my Agency.
It was like a facebook group on crack.
I was broke. I had exhausted everything, and this idea came to me like a hail mary. All I could afford was 10$ a day in ads. I sold the idea of a network, the idea of doing ads yourself so that you never had to deal with painful agencies again. I was getting a registration a day, with clients all writing down that they were willing to invest $5000+ to invest in themselves. It was a room filled with all my ideal clients in once place.
Then I continued to build the community, doing long write ups, hosting weekly calls and creating live trainings. Just like that all these clients were booking in calls themselves? Wanting more? Imagine creating a world where no matter where they looked they saw you as an AUTHORITY. They’ve never seen anyone doing this before either, they felt indebted to the content. Imagine being close to hands off with the appointment setting process, I’d just create selfie cam videos where i’d rant like a nerd about entrepreneurship and the members LOVED the authenticity. So much so, they never asked for a single testimonial, they just knew I was qualified.
That means on the calls all you have to do is run them through the strategy and they’d pay high ticket retainers without needing a second call. From a community of 40 people, I closed 3 people on close to $4k retainers. The ROAS was 30x and total ROI was 20x!
The community books all the calls for you - you can sit on a beach or relax at a hotel and have appointments pile in, with every single one being super motivated and hungry for your help. Sparing no expense for it. That means dealing with less clients, having to spend less than 3 hours a day actually doing any grunt work. Which meant focusing on my health and my family much more. It gaves you the freedom you’d think you’d get with a traditional SMMA funnel.
There’s so much room to scale too! I’m starting to test with huge webinars too, where I sell to 20-30 people en masse. Meaning even LESS time worrying about the sales process.
You need to create a funnel which provides them with so much value they feel stupid not working with you; or else you’ll be stuck with the churn and burn of regular SMMA fighting over $900. That’s only really possible (with actual engagement) through a Skool community.
If you properly establish authority through your group and label the community as a fountain of growth, calls pile up. Qualified calls.
No one here won’t be able to close a call after 10 qualified and motivated prospects show up. That’s for certain.
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Yaser Anderson
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How a Skool Community Funnel built my Marketing Agency to $11,827/m in just 26 days
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