I was also at the thing.
We were talking about Skool and he mentioned that a lot of Skool folks don't use email that much.
I was like "no way" and he was like "yes way" ...so I came to this community, did a search for email marketing, and it turns out he might be right.
Which is AMAZING.
Anyway - one of the questions somebody asked was "Anybody ever use email marketing to get Skool members?" ...
So I figured I'd show you a cool way to do that.
Get people in your groups ...with email.
The "Email DM" concept was originally created by a great guy named Dean Jackson, by the way.
To give credit where credit is due.
Hope this helps you.