Why I’m NOT Creating an English-Speaking Community

Sep 21 (edited) in Other

When planning my Skool community, I had to make a tough decision: should I do it in English or French? 🤷🏻

As someone who’s fluent in English but a native French speaker, this was a challenging choice. But after weighing a few key factors, the decision became much clearer.

You’d think more customers mean a bigger market, and that means more money, right?

Well, I decided to do things differently, and here’s why I chose French 🇫🇷:

1. Smaller market, less competition – The French-speaking market has fewer people offering what I’m building, which makes it easier for me to stand out and connect with the right audience.

2. Skool is still new in France – Since Skool isn’t as popular in France yet, I can be an early mover and position myself before the space gets crowded.

3. Competitive advantage – Being fluent in English gives me access to top-tier content that most of my French competitors aren’t consuming, giving me a 2-3 step advantage.

Personal takeaway:

I realized that competing in the English-speaking market would be an uphill battle for me—there’s so much noise and competition.

By choosing French, I can speak more naturally, feel more confident on video, and deliver content that resonates deeply with my audience. I’d rather be great in French than average in English!

If you’re facing a similar dilemma, I hope this helps!

Don’t just chase the bigger market—focus on where you can provide the most value and be your best self.

Don’t be the second

@Alex Hormozi

, or the second

@Sam Ovens

… be the first you 👑.

P.S. — And if you where reading this while imagining my voice with a French accent… like this post pleazze!

29 comments