Something Cool I Learned from the Q&A Call Today

I thought this was such a great, simple strategy to optimize cold outreach that Ceebz and Dave broke down.

Upon finding a businesses website I'd like to work with
Go to linkedin and send a connection invite to the CEO, or someone high up on the ladder who can get me connected
Upon acceptance, send a BRIEF (1-2 Minute) video message introducing myself and inviting them to a meet & greet
Rinse and repeat

Slight variation would be using a service like "Hunter" to find internal emails and send them an email directly with the same type of video message.

Super simple, but that's what makes it great. Thanks guys!

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