Cold Calling Expireds and FSBO's or Facebook, YouTube, ect. Ads? What has worked best for you and been the most productive? I hate cold calling! Answer: Without knowing you or your market, warm up your audience! I would recommend being present in Facebook groups, local community events, and warming up your audience by offering freebies or informational events to get the people you are looking for. Posting videos about your area can really make you stand out as the area expert. Reviewing things like local business, key features about communities or shopping will help you make a mark in your area.