Yesterday Day 8, Option 1: decision making Option 2: Awareness
For Day Day 9 Post:
I wish you would stop focusing on (what they think they need) and instead focus on THIS….
Then list out what is *actually* needed in the caption.
Or put yourself in the driver seat as your own dream client (if your dream client is a past version of you as I know it is for many of you) and say:
The most important thing I had to overcome for ______ambitious desire) and it does NOT include (something they would assume)
Give them the freedom, relief, solution they are looking for (that you business provides) and tell your story/reasoning/methodology in caption! THIS ALLOWS YOU TO nurture them to learn more about you AND your business!
Another way to word this that might be easier for you:
The reason you shouldn’t wait another second to ________exactly what your business provides.
You can include the reasons why following on the screen and then drive to caption. If you’re sharing multiple reasons, you can even leave one OFF the screen and drive to caption saying the most important reasoning can be found there!
What buyer phase do you think day 9 covers?
No email marketing for today, but for stories….
3 part series:
Story 1: Prep your audience asking if they want to know what THEY need or what YOU needed to stop focusing on for the ambitious desire to come to light. Use a poll to get engagement and warm them up before you deliver.
Story 2: Peek their curiosity even more saying what it DOES not require (that they probably assume or don’t want to do)
Story 3: Deliver the answer with link to your newest reel, letting them know where to find the full breakdown!