Days 12, 13 + 14: 30 Day Challenge! · Purpose to Profit Society™

Aug 23 (edited) in 30 Day Online Sales Challenge

Days 12, 13 + 14: 30 Day Challenge!

Happy Friday, Ladies! I am delivering TODAY’s posting guidance (the option you did NOT choose on Monday, Day 8) along with 2 optional weekend posts for days 13+14 that wil be easy peasy!

Day 12 (2 options, choose the one you did not choose on Monday)

Today's Post Guidance #1: Create a carousel where you showcase some of your recent client testimonials or happy customer feedback. If you do not have a way that you ask for an obtain this type of social proof, this is something you need to try to start gathering today so you can make this post later in the week. (this is when you would choose post option #2)

EXAMPLE: https://www.instagram.com/p/C-28qjhJagV/?igsh=MXdydXhjdWlzNXJ5eQ==

You can choose to keep the same photo for all carousel posts or you can guide them through a visual story if you want (but this can take longer to create).

Verbiage for carousel slide #1: Introduce yourself, what you do, who you serve and that you are about to share recent client feedback.

Slides #2-#9 (you don't have to use all 9, but you have a total of 10 slides, so I want to let you know up front how many slides for client feedback you have to use). I suggest screen shot proof if you have it to share on each of these slides for the ultimate trust factor.

Last slide (could be #10 or you may choose to create a carousel that's less than 10 slides), use a CTA word for them to obtain your freebie, VIP list, or wherever the next place you want to drive them is!

STORIES: Make sure to prep in stories with verbiage that says "incoming......major happy client feedback that I'm so excited to share with you!" include a poll that says something like "omg I can't wait to see" or "bring it!"

Then you can either share each individual slide in your stories with a link or CTA dm response word to drive to the next place you want them to go. You can also share 1-2 in stories and then share your feed carousel post (link to the actual post) to drive them to go read more of the testimonials.

Email Marketing: You're going to share the exact carousels into your email marketing, too with a button at the end, driving them to the next place you want to drive them to.

Subject Line: COMING IN HOT!!!! (FIRE EMOJI)

2nd Subject Line: Open for STRAIGHT FIRE!

If you need time to gather more testimonial and client feedback, you can use this post in the coming days when I give you the option again!

Easier Option Post #2: Simply use a B roll video with words on screen that say "Whenever you find a client who ________________" and use it to an upbeat, winning type of audio. List out EXACTLY who your dream client is. Say something at the end that pops up and says "If this sounds like you, it's time we meet!" Drive to catpion and introduce yourself there!

Day 13 optional weekend post: You’ve been googling _____________(something your dream client would be searching) before you find my page!

Here’s an example that

@Dusty Wehmeyer

chose on Monday for her floral page: https://www.instagram.com/reel/C-3dib-RBkJ/?igsh=MWtjNThpNXZsNzNkdA==

Drive to caption to explain that you understand WHY they are googling exactly what you mentioned about and how you can solve their problem! Use my caption as example HERE: https://www.instagram.com/reel/C_A9BCmp_x4/?igsh=Zjg4ZDZjaDhwMHF4

Day 14 optional weekend post: the girls/ladies who grew up _____________(what your dream client grew up envisioning, strengths in her personality or vision that may have not been understood) and now are turning into __________ (exactly the solution your business provides), welcome HOME💗

Keep this caption short and sweet, welcoming or reminding them they’re in the right place and that you’re grateful to help steward them 🥰

Do you know what buyer phases each others posts are? Yesterday’s DTC post was the consideration phase in a way that positions YOU as the authoritative figure/EXPERT in your industry bc you’re speaking straight to your dream client about your methodology THAT WORKS! If you mentioned any social proof or client testimonials in caption or script, this starts to cover decision making phase with that addition and authority approach!

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