Appreciate the add to the group, looking forward to learning more and hopefully adding value to the community where I can in future. What strategies are you applying when looking into a product?

Comment what type of content you want to see, for example: How to set up a Shopify store How to choose products How to find/deal with suppliers Why won't my ads work How to get my first sale Is dropshipping dead etc. etc.

I recently returned from the Canton Fair in Guangzhou, China — an absolute must-visit for anyone in e-commerce. Here’s why: - Connect with thousands of trustworthy suppliers - Encounter exciting new products ripe for selling—or spark your next big idea - Gauge market trends and popular products firsthand - Evaluate hundreds of products in just one day - Access a wide range of services including agents, logistics, quality control, and testing - Suppliers take you seriously and you should get better pricing More information: https://cief.cantonfair.org.cn/en/international/index.aspx

INTRODUCTION When I was given the opportunity to manage the Australasian marketing campaign for a well-established women's tights brand, I knew it would be a significant challenge but also an incredible opportunity. The brand stood out for its commitment to body inclusivity, designing tights that accommodated wider leg sizes without just increasing length. My task was to leverage a $150,000 AUD monthly ad budget to drive a minimum of 2x Return On Ad Spend (ROAS), a goal that would demand innovative strategies and meticulous planning. THE CHALLENGE COVID-19 LOCKDOWNS The pandemic brought about unprecedented challenges for the retail sector, including lockdowns that affected consumer behaviour and disrupted traditional marketing strategies. STREAMLINING MULTIPLE AD PLATFORMS Managing and optimising campaigns across five different platforms (Meta, Instagram, TikTok, Pinterest, and Snapchat) required a high level of coordination and expertise to ensure consistent branding and messaging. COMPETITIVE NICHE The women’s fashion industry is highly competitive, with countless brands vying for consumer attention. Standing out in this saturated market required a unique approach. THE STRATEGY EMPHASISING BRANDING We focused on strengthening the brand's identity to resonate with our target audience. By aligning with the brand's mission of inclusivity and authenticity, we were able to create a strong connection with our customers, setting the foundation for all marketing efforts. STRUCTURING FACEBOOK AD ACCOUNTS We meticulously structured the Facebook ad accounts to optimise performance. This involved analysing past data to understand what worked and applying these insights to our campaign structures. We created distinct campaigns for cold, warm, and hot audiences to tailor messaging and offers based on their familiarity with the brand. AUDIENCE SEGMENTATION We structured all ad accounts with different ads for: - Cold Audiences: Brand new individuals who hadn't heard of the brand before. - Warm Audiences: People who had engaged with our social media or website and were familiar with the brand but hadn't made a purchase. - Hot Audiences: Previous customers.