Big Client Scored Today (and how I did it)
Yo, you guys! Today I landed a dream client, and I had to share it with you all. If you’re not familiar with Preston Goes, he’s an up-and-coming YouTuber who makes super entertaining content, like building train go-karts or literal houseboats. His whole vibe is goofy, genuine, and just fun, and he’s someone I’ve looked up to for a while. I’ve always admired his storytelling, and honestly, as a person, he seems to line up with what I value.
So, last night at midnight, I woke up to this text from him saying he wanted to work with me on his next video! Needless to say, I was ecstatic. We’re working out the details now, but I wanted to give you guys a quick breakdown of how I landed him as a client, and maybe it’ll help you land your dream creator too.
Step 1: Identify who you want to work for.
Step 2: Deep dive into their channel.
  • Watch a few of their videos, and really study them. I used Notion and broke it down beat by beat, minute by minute, to get a full understanding of what makes them unique.
Step 3: Take action.
  • For me, I made a funny video because Preston always includes these goofy little singing segments in his content. So, I made a song about how I wanted to be his editor and added some elements of his style to match his energy. I sent it to him on Instagram with a simple, ‘Hey, check this out. Let’s talk.’
Step 4: Wait.
  • It’s a patience game, guys. I sent my video in at the end of July, and he didn’t respond for about a week. We had a great conversation, but he told me not to expect anything for a few months while he phased out his old editor.
  • I moved on, worked on other things, and finally, a month and a half later, he reached back out to have me do a test edit.
Hopefully, this gives you some ideas for how to approach your dream creator. Be patient, be creative, and shoot your shot. You never know what might happen!
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Asa Howard
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Big Client Scored Today (and how I did it)
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