The Man Who Solved Going Viral (Biggest Lesson)

What's up y'all!

I recently watched an interview with Paddy Galloway, one of the most renowned YouTube strategists in the industry.

Here's the video if you want to watch (highly recommend): https://youtu.be/HEiAiPGatwc?si=ezyoeriqdg8QKtKp

One thing I found really valuable was when he talked about the viral video framework he uses to test his video ideas to ensure they will go viral.

Now before I get into it, this information is not just for creators... if you're an editor, this is information you should know as well so you can provide more value to your clients!

I sent this video and my takeaways to IBP and it's something that we can now learn from as well as we try to grow the channel together.

With that being said, here's one of the most valuable takeaways from the interview...

Paddy says every viral video idea needs to have a "CCN Fit"

The CCN Fit stands for Core, Casual, and New Audience.

This CCN Fit is basically a set of three questions you ask yourself to help you determine whether your video appeals to your core audience, your casual audience, and a new audience.

Let’s dive into what each of these means and how you can apply them to your content strategy.

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Core Audience Fit

What It Means: Does this video appeal to your most loyal, dedicated viewers?
Why It’s Important: Your core audience is the backbone of your channel. These are the people who watch every video you upload, engage with your content, and are most likely to share it. If your video idea doesn’t resonate with them, it’s unlikely to gain traction.
How to Evaluate: Consider whether this idea delivers the value, insights, or entertainment that your core audience expects from you. Is it aligned with the themes and topics they love most about your channel?

2. Casual Audience Fit

What It Means: Does this video appeal to the viewers who watch your content occasionally?
Why It’s Important: Your casual audience is crucial for growing your channel. These viewers might not watch every video you upload, but they do engage when a topic or theme particularly interests them. Capturing their attention is key to increasing views and engagement.
How to Evaluate: Think about whether the idea is broad enough to attract viewers who aren’t as invested in your channel but enjoy the type of content you produce. Does the concept have a broader appeal that goes beyond your core audience?

3. New Audience Fit

What It Means: Does this video have the potential to attract new viewers who haven’t discovered your channel yet?
Why It’s Important: For a video to go viral, it needs to reach beyond your existing audience. The ability to pull in new viewers is what can truly amplify your channel’s growth and visibility.
How to Evaluate: Ask yourself if this idea is trending, relevant, or unique enough to catch the eye of people who haven’t watched your content before. Is it the kind of video that could be picked up by YouTube’s algorithm and recommended to a broader audience?

And a final way to think about this is, Paddy says when he used to determine whether his own ideas were good enough, he'd ask himself:

"Could this video be entertaining for both my biggest fans and someone like my mother who's relatively into YouTube?"

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Why the CCN Fit Matters

The beauty of the CCN Fit model is that it ensures your video idea is well-rounded and has the potential to reach multiple segments of the YouTube audience. If your video idea scores well in all three categories—appealing to your core, casual, and new audiences—it’s likely a strong video idea with the potential to go viral.

Here’s a quick recap of how to use the CCN Fit model:

Core Fit: Will my loyal subscribers love this?
Casual Fit: Will occasional viewers find this interesting?
New Fit: Will this attract people who’ve never seen my content before?

When your video idea ticks all three boxes, you’ve got a concept that not only serves your existing audience but also has the potential to reach far beyond it. This is the sweet spot for creating viral content that can skyrocket your channel’s growth.

Next time you’re brainstorming video ideas, run them through the CCN Fit model.

It’s a simple yet effective way to ensure that your content has the broad appeal necessary to succeed on YouTube.

And for all you editors, use this information to provide more value to your clients! Relay this information and provide value!

Let me know what ideas you have for content coming up on your channel below! 💪

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