The Man Who Solved Going Viral (Biggest Lesson)
What's up y'all! I recently watched an interview with Paddy Galloway, one of the most renowned YouTube strategists in the industry. Here's the video if you want to watch (highly recommend): https://youtu.be/HEiAiPGatwc?si=ezyoeriqdg8QKtKp One thing I found really valuable was when he talked about the viral video framework he uses to test his video ideas to ensure they will go viral. Now before I get into it, this information is not just for creators... if you're an editor, this is information you should know as well so you can provide more value to your clients! I sent this video and my takeaways to IBP and it's something that we can now learn from as well as we try to grow the channel together. With that being said, here's one of the most valuable takeaways from the interview... Paddy says every viral video idea needs to have a "CCN Fit" The CCN Fit stands for Core, Casual, and New Audience. This CCN Fit is basically a set of three questions you ask yourself to help you determine whether your video appeals to your core audience, your casual audience, and a new audience. Let’s dive into what each of these means and how you can apply them to your content strategy. ////////////////////////////////////////////// 1. Core Audience Fit - What It Means: Does this video appeal to your most loyal, dedicated viewers? - Why It’s Important: Your core audience is the backbone of your channel. These are the people who watch every video you upload, engage with your content, and are most likely to share it. If your video idea doesn’t resonate with them, it’s unlikely to gain traction. - How to Evaluate: Consider whether this idea delivers the value, insights, or entertainment that your core audience expects from you. Is it aligned with the themes and topics they love most about your channel? 2. Casual Audience Fit - What It Means: Does this video appeal to the viewers who watch your content occasionally? - Why It’s Important: Your casual audience is crucial for growing your channel. These viewers might not watch every video you upload, but they do engage when a topic or theme particularly interests them. Capturing their attention is key to increasing views and engagement. - How to Evaluate: Think about whether the idea is broad enough to attract viewers who aren’t as invested in your channel but enjoy the type of content you produce. Does the concept have a broader appeal that goes beyond your core audience?