🚀 How to See Competitors' Ads in the Meta Ads Library 🔍

See your competitors’ ads:

Access the Meta Ads Library: Visit Meta Ads Library and bookmark the page for quick access.

2. Set Your Location: Choose the country you want to explore ads in. For example, if your competitors target the USA, select "United States."

3. Select an Ad Category: Most businesses will want to use "All Ads." However, specific niches like politics have their own categories.

4. Search for a Brand or Keyword: Use the search bar to look for your competitor’s name or a keyword related to your niche. For instance, searching "coffee" might show ads from top coffee brands.

5. Explore Active Ads: If the brand is running ads, you’ll see all their active campaigns. Take note of the ad copy, visuals (videos, carousels, etc.), call-to-actions, and landing pages (click the ad to see where it leads).

6. Analyze Their Strategy: Consider what messaging they use, whether they’re running promotions, and how often they update their creatives. Pay attention to ad variations to understand their testing strategies.

@Marlee Anderson

how do you like to use this tool? or do you even?

2 comments