This might be a basic question, but I'd like to know how to create a portfolio or a case study. I’m now much more confident in my service delivery, and I have some screenshots and proof that I’d like to show potential clients. I have the screenshots, but I’m unsure how to present them more effectively to new clients. How can I make it a better case study than just showing screenshots from Facebook Ads Manager?

⏲️For a long time, we have recommended our clients run a lot video ads. Don't get me wrong, these still work. But now.... 💸We are seeing high-quality images/ product shots absolutely CRUSH it. 💥 🤯They outperform our videos in a lot of cases. We wouldn't have learned this if we were committed to only running video ads. 💡This is just a good reminder to everyone to TEST, TEST, TEST! Each ad account performs differently! AND the platforms are constantly changing. Don't be so set in one strategy or approach that you cant be dynamic and adjust when the trends/ the platforms change. ❓What ad types have been working well in your accounts?? ❓

Quick question. What is a good rule of thumb for how long to keep your ads going to see substantial performance? I had 1 ad running that was doing pretty well, stopped it and tried some other ads to see if they would perform better.

All new members please answer this poll so we can plan content and courses around it!

Are you using any of these? - Background Generation: Creates multiple backgrounds to complement the advertiser’s product images, allowing advertisers to tailor their creative assets for different audiences. - Image Expansion: Seamlessly adjusts creative assets to fit different aspect ratios across multiple surfaces, like Feed or Reels, allowing advertisers to spend less time and resources on repurposing creative assets. - Text Variations: Generates multiple versions of ad texts based on advertiser’s original copy, highlighting the selling points of their products/services and giving them multiple text options to better reach their audience.