This might be a basic question, but I'd like to know how to create a portfolio or a case study. I’m now much more confident in my service delivery, and I have some screenshots and proof that I’d like to show potential clients. I have the screenshots, but I’m unsure how to present them more effectively to new clients. How can I make it a better case study than just showing screenshots from Facebook Ads Manager?

⏲️For a long time, we have recommended our clients run a lot video ads. Don't get me wrong, these still work. But now.... 💸We are seeing high-quality images/ product shots absolutely CRUSH it. 💥 🤯They outperform our videos in a lot of cases. We wouldn't have learned this if we were committed to only running video ads. 💡This is just a good reminder to everyone to TEST, TEST, TEST! Each ad account performs differently! AND the platforms are constantly changing. Don't be so set in one strategy or approach that you cant be dynamic and adjust when the trends/ the platforms change. ❓What ad types have been working well in your accounts?? ❓

Which Facebook ad campaign objective has worked best for promoting your online community? Why? Thank you!