There is an Instagram account for this group please follow and share with other floral peeps! http://Https:/www.instagram.com/floraldesignskool

Do you want to know what happens when you lower your prices to appease the bargain shoppers??? You turn yourself into a sweatshop. Your own personal factory of work, with little to no gain. I did it once, many years ago. I worked non-stop for a couple of huge, but low-paying projects for hours and hours. I got almost no sleep. I ignored my child to keep working. And nothing came from it. No usable portfolio pictures, no referrals, only sweatshop pay that I had foolishly agreed to. Never again. 🙅‍♀️👎 Keep your prices where the industry tells you they should be. Use the pricing formulas. Write your contracts so everyone gains value. If someone can't afford your price, let them pass on by. Stay open and ready for the clients who are agreeable and ready to pay for your professional expertise.

Floristry is a relationship -based business. Trust, communication, and kindness are key! For success in the floral industry, build relationships with new customers, suppliers, and all local floral wholesalers. If a customer comes to you with a small budget, treat them well anyway. Provide reasonable, but top-notch service. Who knows how impactful your help and attention will be to them. You probably can remember when you received excellent customer service, and lousy service too. I bet you happily return to the business where you were treated well. Seasons change, people change, budgets can also change. A few years ago, I helped a young home-based florist with her small budget for a wedding. She remembered my guidance a few years later, when she took over a very successful, luxury flower shop. Her budget changed, but she came back to work with me, because of how I had treated her in the past. "People will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou