FOP 2.0 [Week 2 Module 3] Task 1 Submission

24d ago (edited) in FOP

Task: Create Problem Statements from Empathy Stage Findings

The designer has completed the Empathy Stage of the design thinking process for the food delivery app. Below, you will find the key user insights, user personas, and emotional map that summarize the findings.

Your task as the Product Manager is to identify the pain points and create clear problem statements for each. These problem statements will help guide our ideation and prototyping phases, ensuring we address the most pressing user needs.

The findings are shared below:

1. Key User Insights:

Through interviews, surveys, and observation, we have gathered the following insights about our users:

"I want my food to arrive on time and still be warm." (4 out of 5 users mentioned this)

Insight: Users feel frustrated when their food arrives cold or late, which diminishes their overall satisfaction.

"It’s hard to find the food I want quickly—there are too many steps." (3 out of 5 users mentioned this)

Insight: Users find the app’s navigation complex and time-consuming, leading to frustration when they can’t easily find what they want.

"I wish I could filter restaurants based on dietary needs like vegan or gluten-free." (2 out of 5 users mentioned this)

Insight: Users feel limited by the current filtering options, which don’t accommodate specific dietary preferences.

"I don’t trust the app’s delivery status updates; they aren’t reliable." (3 out of 5 users mentioned this)

Insight: Users feel anxious and uncertain because they don’t receive accurate or timely updates on the status of their delivery.

2. User Personas:

Persona 1: The Busy Professional

Needs: Quick access to meals during work breaks, reliable delivery times.

Frustration: Delays in delivery and difficulty navigating the app.

Persona 2: The Health-Conscious User

Needs: Easy access to healthy food options, the ability to filter restaurants by dietary needs.

Frustration: Lack of dietary-specific filters and confusing app navigation.

Persona 3: The Casual User

Needs: Enjoys convenience but gets anxious when the app doesn’t provide clear updates or support.

Frustration: Unreliable delivery status updates and poor customer support experience.

4. Emotional Map:

Frustration: Users express frustration due to slow deliveries and confusing navigation.

Anxiety: Unreliable delivery updates cause anxiety as users worry about when their food will arrive.

Deliverable: Share your problem statements in the post below:

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