Justifying the ‘Why’ in UI/UX: Beyond Just Good Looks

As product people, we all know that a slick interface is great—but the real value comes from knowing "why" behind every "what", even when certain UI/UX decision is made.

Here are some ways people justify those choices:

User Flow Justification: “This button is huge and brightly colored because it’s the main action users need.” It’s not about aesthetics; it’s about guiding users toward their next step without hesitation.

Consistency Over Creativity: “The color scheme may look standard, but it ensures users feel familiar and confident, reducing cognitive load.” (Because sometimes simple is smarter!)

Accessibility Considerations: “This font size and contrast ensure readability for all users.” Because usability should be universal!

At the end of the day, every UI/UX element has a purpose. A good design choice isn’t just what "looks" good; it’s what "works" well for users.

What’s a UI/UX decision you had to justify recently? And what was the ‘why’ behind it? Share your experiences!

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