told me you guys usually find a lower conversion rate on forms, not the typical 5-10%. What's a good benchmark to aim at? I get around 0.8-1.2% FCVR in real estate, but I'm not sure it's normal or if I should focus more on form optimisation.
I also get a very low CPC on link, at 0.10-0.20€, so a 1% form conversion rate would be a 5% conversion rate with a standard CPC of 1-2€. Does it make sense or I'm just rumbling hahah?