Huge Roadblock · Agency Service Scaling Kings👑

Huge Roadblock

Hey guys, little bit of a rant in the moment

I'm sure I will get over it but I also want to get people's thoughts because it has me a little stumped

I am in the mortgage niche. Setting meetings is easy. I can book 3-6 a day cold calling and around 1 per day from looms (still in the ramping phase too on around 50 new outreaches per day)

BUT

I have my first high ticket client off boarding already as the service just wasn't up to par with what I was charging. I am taking the lessons from this client also. Implementing a rigid follow up system, appointment booking system eveyrhting I can to improve lead nurturing etc

But overall, I am simply not generating as many leads and appointments as I expected. I have worked in the roof/property cleaning niche and results were stupidly easy. 1 in 4 leads turned into a paying client and I could generate 10 jobs a month with 2-3 hours of work per month (but not a lot of earning potential for me because of relatively low client value)

There is only so much split testing and offer testing I can do. And I exhausted quite a lot of it

I will be upping the ad budget for future clients (I have two starting in a few weeks) and will be taking all of the lessons I have learned. But I'm not even sure this will be able to deliver a service that's worth what it needs to be to justify the ad spend ($1000 give or take for forex) never mind a fee of my own

Curious to hear your thoughts as to why the lead gen doesn't seem to be going as expected

It's special ads category for property and finance. A lot of the leads that come in are of low value for my client (poor credit, tricky time consuming cases, low commission etc) and I really just don't necessarily see that I can control the personal circumstances of the people coming in with the model I'm running

Overall, it's all well and good being able to sign clients. But if I don't even have a product what's the point

Doesn't sit well with me morally to just churn and burn until I find something that sticks, so just scratching my head at the moment

Would appreciate everybody's thoughts though. Thanks for reading and chipping in

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