The Follow-Up Formula: How to Turn "No Response" Into Clients

Arran Dehel

Sep 19 in General discussion

Most people send one message and give up.

They think if a prospect doesn’t respond right away, they’re not interested.

Wrong.

80% of sales happen in the follow-up.

But most people don’t follow up because they’re afraid of being annoying.

Here’s the truth: The only thing that’s annoying is NOT following up.

Prospects are busy. They’re distracted. And sometimes, they just need a reminder that you’re still there.

Here’s how to follow up the right way without looking desperate or pushy:

1. The “Gentle Nudge” Follow-Up

Send this 2-3 days after your initial message.

Example:

“Hey [Name], just following up on my last email. Totally understand if now’s not the right time, but I wanted to check in and see if you’re still interested in [solution].”

It’s light, low-pressure, and keeps the conversation open.

2. The Value-Add Follow-Up

A few days after the first, offer additional value.

Example:

“Hey [Name], just wanted to share something that might help with [specific pain point]. Here’s a [quick tip, case study, success story] on how we’ve helped other agencies solve this.”

This shows that you’re not just chasing them—you’re bringing real value.

3. The Scarcity Follow-Up

This is for prospects who are on the fence. Use scarcity to get them to take action.

Example:

“Hey [Name], just a heads up—we’ve got a few spots left for [specific offer] this month. Let me know if you’re still interested before we fill up.”

People act faster when they feel like they might miss out.

4. The Final Follow-Up

If they’ve gone cold, end with a graceful exit. This often triggers a response.

Example:

“Hey [Name], sounds like this might not be a priority right now. No worries—I’m always here if you need help with [problem]. Let’s stay in touch!”

This leaves the door open while subtly creating urgency.

Final Thoughts:

The fortune is in the follow-up. Most people stop too soon. Be the one who follows up consistently and with value.

Anyway, this is not a sales CTA or anything like that but I am a huge advocate for networking so I am always open to connecting with other entrepreneurs, feel free to comment, ask me questions and even shoot over a dm.

2 comments