The impact of the amount of ad spend... · Agency Service Scaling Kings👑

The impact of the amount of ad spend...

Hey everyone! I wanted to hear what your guys' thoughts were on this:

I have a client who we were spending $20 a day with on meta ads and we were getting very little results. I'm sure there were come parts of he funnel that were bottlenecking the performance to a certain extent.

But then we decided that we'd double the ad spend because we were marketing in a competitive area (with an offer we know typically works). Then, not only did we start to get more results in, but it seemed to be almost exponential.

Obviously more ad spend meant that we were able to reach more people and that FB can learn more - but even things like the conversion rates improved.

Just wanted to hear your guys' thoughts on the impact of ad spend on results and whether you thought it was more of a linear or exponential relationship when it comes to adspend vs results.

Has anyone else had a similar experience?

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