Hello!! I just got a sudden question. For the purpose of refining your profile and create a solid brand on your feed, do you think it would be optimal to delete old content that doesn't align with your actual brand? For example i have old reels that are bad quality and not tuned with what I post now. Or I should just leave them alone?

Well, hello :D Today my friend was criticizing the dark ig accounts saying she can't see stuff etc. I tried to explain to her that it is an aesthetic inside the fitness niche, for example. I would like to ask you, Trevor, if you know any psicological reason why people are so attracted to the dark aesthetic specially on ig feeds and reels. You're not a psicologist so ofc you don't have to answer that if you dont feel like, but i love the low exposure vibe and now I got curious why it is so popular!