Consider Your Audience · No Labels Necessary

Consider Your Audience

I was watching a YouTube video by a bassist that was talking about this trend of guitarist (including him) playing extremely complex things on Instagram and how to do it. Towards the end of the video he said something that put into words what I’ve been wrestling with this whole year:

“Consider your audience. If you are posting about music theory or fix pedals or how to play this or behind the scenes in the studio that; you should know, you are speaking exclusively to musicians”

This is something I realized I was doing with my content on YouTube. Over the last 3 years I’ve started building following by talking about music business & gear. Something that would mostly resonate with music creators rather than music fans. However, I’ve been trying to go in the direction of being an artist as of this year. So me continuing down that path is counter intuitive for the goals I’ve set for myself. I’ve been trying to figure out what it is that I can create that would connect with and entertain an audience of music fans and it’s been a hard process. But I’m sure in the end it will be rewarding. It’s just a matter of figuring out what I will share that resonates with music fans more than music creators. I just thought this might be something that someone else might benefit from. Do you agree or disagree?

If you want to watch the video I’m referencing you can check it out here: the part that stood out to me is around the 37 minute mark.

https://youtu.be/2yAz3k41KR0

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