Studio Superstars: Day 11 | Creating an Irresistible Freelance Service Offer

Aug 12 in ⭐️ Studio Superstars Challenge

Create a compelling freelance service offer that emphasizes value, appeals to the client’s desired outcomes, and ensures fair pricing.

Lesson Overview:

Learn to create value rather than just selling a service.
Understand the concept of value stacking to enhance your offer.
Develop confidence in pricing your services appropriately.

1. CREATING VALUE OVER SELLING A SERVICE:

Concept: Clients don’t just want a service—they want an outcome. Simply offering to provide a service like "I write music, do you need music?" isn’t enough. You need to appeal to what the buyer really wants.
Exercise: Identify the outcome that your skillset delivers. For example, if you're a music composer specializing in horror, your clients aren’t just buying music; they’re buying the tension, fear, and immersion that your music will evoke in their game. These emotions make their game more compelling, which means more people will play and enjoy it. You're not selling music, you are selling better reviews for their game. Write down the main outcome your service provides.
Reflection: How does focusing on the outcome change the way you present your services to potential clients?

2. VALUE STACKING:

Concept: Value stacking involves adding complementary outcomes to your main offer, increasing the perceived value without significantly increasing your workload.
Example: If you're delivering 20 minutes of horror music for a game (main delivery), you could also include: Alt mixes to make loops less noticeable (bonus). A folder of SFX used in the soundscapes for the client to use as they please (bonus). Pre-formatted files ready to drop into FMOD (add-on).
Exercise: Consider your service and brainstorm a few value-adds that complement your main offer and don’t require much extra effort. Write them down and incorporate them into your offer.
Reflection: How does adding these value stacks enhance the appeal of your offer?

3. PRICING YOUR SERVICE:

Concept: Pricing is often challenging, but it’s crucial to set a rate that reflects your worth and ensures you won’t feel resentful if the project becomes more difficult than anticipated.
Exercise: Calculate the amount of work your service requires and the rate that would make you feel comfortable dedicating time to it. Consider factors like your experience, the difficulty of the task, and your financial needs. Write down your pricing structure.

I know this job will take me 20 hours. They need it in a week which means I'll need to dedicate 20 hours of this next week to this job. That's 20 hours that won't go towards other money making activities for me. How much do I need to get paid to be okay with not making income from anywhere else this week?

Reflection: How confident are you in your pricing? Are you prepared to walk away from a project if the client isn’t willing to pay what you’re worth?

Creating an irresistible freelance service offer involves more than just selling a service—it’s about understanding and delivering the outcomes your clients truly want. By stacking additional value and pricing your services fairly, you can craft offers that not only attract clients but also ensure you’re compensated appropriately for your work.

Call to Action:

Share your crafted service offer, including the main outcome, value stacks, and pricing, with the community.
Discuss any challenges or insights you encountered while developing your offer.
Support each other in refining your offers to make them even more compelling.

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