To start, this is not a get rich quick scheme. You need to master the basics before you can play and test with the new, shiny, funny stuff. I would say my business took off after the 4 year mark. At least that’s what it was for me. I feel like it was just being seen for that long which did the trick. That’s my “secret.” Be seen by everyone. Market yourself and always market your business. Not to say go be a dummy and spend money without tracking anything. But be seen, spend money to make money. Don’t be afraid to spend. That means Google, Facebook, bus stops, chambers of commerce, sponsorships, partnerships with discharge planners / social workers. Do the simple stuff really well and then you can branch out. Also stay organized, need to have systems and processes in place in order to grow. I’m still working on that, but I believe that’s what’s going to get me to 500+ active cases. If anybody has any input. Please reach out. I always love to bounce ideas of one another.

I sponsored the annual Senior Health Fair in Sacramento. We met a ton of other vendors. In fact one of the other sponsorees invited me and my team to tour their facility and possibly even contract with them! The foot traffic was not as promised but networking was well worth it. Search out senior events ahead of time and see if you can sponsor. Exposure is key.

Offer money. I sent a text on my Business WhatsApp group to all 58 of my caregivers. I offered them $150 for a quality, honest Google and FB review. I had to put an end to that announcement 20 mins after I hit sent and $900 later. I was afraid of getting flagged!!! But it worked 😅🤦🏽‍♀️🤷🏽‍♀️

And went lower than I wanted to but thank god I’m getting better at closing on a client. 🙏 this gentleman was a veteran and was easy to chat with since I’m a veteran as well. Finding common ground has been my deal maker. Talking to him about being stationed in Germany and inside jokes from the Army was the seal.

I recently hired a new marketer and we are in the process of running ads. It’s very new but I’m super excited and will keep you all posted. Up until now I’ve not spent a single dollar on marketing.