Is Your Offer Good Enough to Make a Tech Feel Stupid for Saying No?

"Nobody wants to make a lateral move." -

I was chatting with Technician Find Community member and industry legend Joe Marconi a few months back, and he dropped a truth bomb that hit me like a ton of wrenches. He said, "Nobody wants to make a lateral move."

Let that sink in for a moment.

Now, think about the last offer you made to a technician. Was it far and away better than what they're getting now, or could it be considered a lateral move?

Here's the hard truth:

Lateral moves don't excite people.
Lateral moves don't inspire people.
Lateral moves don't get phone calls answered or make techs show up for interviews.

While we don't have specific industry data at hand, our experience and conversations with shop owners across the country consistently highlight a crucial point: if you want to attract top talent, your offer needs to be compelling enough to make them feel like they'd be crazy to say no.

It's not just about the money (though that's important). Think about the whole package - growth opportunities, work-life balance, state-of-the-art equipment, a positive shop culture - these are the factors that can truly set your offer apart and make it irresistible to top technicians.

So, here's my challenge to you: The next time you're on the phone with a tech, make them an offer so good that they'll feel stupid saying no.

Here's your action step for this week: Review your current offer package. Is it truly exciting? Does it stand out in a sea of sameness? If not, it's time to shake things up.

And here's a thought to ponder: Would a tech turn down offers from two competing shops for yours? If you're not 100% confident in your answer, we've got work to do.

Here's to building teams that are revved up and ready to go!

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