27d ago in π Weekly Review
WEEKLY COPY REVIEW (FREE HEADLINE MASTERCLASS)
π The Copy
These are 2 landing page headlines from the free discord server.
Headline 1:
Eyebrow: For IG influencers under a million followers who want to know exactly how to
Headline: convert their followers into money bags
Deck: Without needing a massive audience, being a slave to the algorithm, or having a thousand likes per post.
Headline 2:
Eyebrow: Introducing the Newly built
Headline: Anti-social funnel
Deck: the anti-algorithm technique for turning social media attention into sales
π The Review
Headline 1:
- For those who don't know, "eyebrow" copy is small text above the main, big headline. "Deck" copy is below the main headline. Most people only read the main headline, so if you take out the eyebrow and deck copy and just read "Convert their followers into money bags", it makes absolutely zero sense.
- Clarity is key in headlines.
- In the deck copy, it's very lengthy and wordy, which is not what we want. We want something simple. For that, reason, I'd shorten it.
- The main headline is just okay. It has a promise ("convert followers into money bags") but there's nothing new or unique about it. There's no promise.
UPDATED HEADLINE COPY:
Eyebrow: IG creators under a million followers....
Headline: How To Build & Monetize A Following Of 100,000 Die-Hard Fans Before 2025
Deck: Even if you currently have little to no following
Headline 2:
- Same comment I had here for the first one; the main headline makes zero sense if you don't read the eyebrow/deck copy.
- How newly built is this funnel? Why should I care? Be much more specific and it'll be more believable.
- You use two different mechanisms ("Anti-social" and "anti-algorithm") which makes this headline too confusing.
UPDATED HEADLINE COPY:
Eyebrow: The #1 Instagram growth strategy of 2025
Headline: The "Anti-Social" Funnel That's Allowing Creators Across The World Build 100k+ Followings In Under 90 Days
Deck: Brand-new way to convert attention into sales
π IMPORTANT NOTE:
There are tons more headline copy lessons in week 2, week 6, and week 8 of the 4D Academy here - https://www.tyson4d.com/new-4d-academy-page-j
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WEEKLY COPY REVIEW (FREE HEADLINE MASTERCLASS)
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