Something I've always been fascinated by in sales is that most of us just have that one area/department/industry that we cannot sell to.
For instance;
- I struggle to speak with anyone in HR. My little internal child kicks in and I just can't get into any kind of decent chat, let alone the fact that I hate selling HR based systems/services.
- I've also found that when assigned to purely working Scottish accounts, my numbers fall dramatically. No one in Scotland is actively choosing to work with the English. I still have success here, but far less than if I was selling into the English market.
Do you have that one area or department that you just cannot sell into?