What You vs Who You · the hang up.

Aug '23 in General.

What You vs Who You

So as we know there's a lot of anxiety in sales, and I'm re reading the Sandler Book and came across the powerful section about the What You are vs Who You are and wanted to share

In essence, too many sales people equate what they do for a job as to who they are as a person. Ie, "I am a salesman".

However the danger here is by wrapping your identity into your job, when you have a bad time at your job, your identity takes a beating too.

I've done it, and still do it! You have a bad week or month or whatever and you become more quiet, more stressed and just different outside of work. What You Are gets a beating so it starts to change Who You Are.

Sandler talks about separating these areas of yourself.

So when you go work as a sales person, your almost playing a role like an actor does. When your working day finishes that role is finished for the day, you remove the costume and you return to You. Despite what happened that day, get a huge sale, don't get a sale etc, the You remains the same always.

It takes conscious work and effort but it helps massively.

Remember: You are not a SALESPERSON, your just a person who does sales.

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